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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Taming the Lizard: Transforming Conversations-Gone-Bad at Work

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This book chapter is about how to turn conversation into productive dialogue with positive communication patterns and away from fearful or angry responses. The author, Paige Marrs, discusses several presentations of defensive behaviour and then how to address them with the Communication Management of Meaning tools (CMM) of Dr. Barnett Pearce. She uses case-study type examples of conversations that have taken problematic turns to describe the application of CMM tools to change fear-in-action to a more productive practice that can stabilise positive communication patterns. The first stage is to recognise when a conversation is turning from the empathetic "social engagement system" and losing the wisdom of the "executive brain" to one of perceiving threats, being defensive, and engaging primarily from the "lizard brain."

Diagramming of behaviour outcomes is a tool Marrs uses. She illustrates an array of responses available in conversation in order to identify those responses made out of fear. An analysis from a communication perspective is designed to add insight on several levels, particularly to separate the aggressive options and apply the hierarchy model. The hierarchy model clarifies how to understand the most influential priority in a situation and act upon it successfully. The six steps or actionable guidelines are:

  1. Awareness reaction in self/others;
  2. Label reaction "fear";
  3. Pause, shift;
  4. Reality checks;
  5. Consider options:
  6. Wise, "choiceful" action.

The book, The Reflective, Facilitative, and Interpretive Practice of the Coordinated Management of Meaning: Making Lives and Making Meaning is by editors Beth Fisher-Yoshida, Catherine Creede, and Placida Gallegos. It is available for purchase through the link below.

Source

Email from Asiya Odugleh-Kolev to The Communication Initiative on October 2 and 4 2012. Image credit: Entertaining & Educating Our Kids Blog site