What do You Say... PSA Part One

This set of lesson plans is offered by the Maine Public Broadcasting Service to help students learn how to make public service announcements. It is designed for grade levels 6-8 and 9-12 and can be downloaded for free. The 12-page lesson plan lasts for 80 minutes and seeks to have students conceive, plan, and produce their own PSAs for television in the form of brief desktop movies.

The learning objectives include:

• Analysing the format, structure, and differences between advertisements and public service announcements and differentiating between an educational message and a selling message.
• Becoming aware of their own reactions to educational messages and the impact these messages create to guard or warn others of specific dangers.
• Creating the concepts needed to develop a visual message
• Learning about target audiences

The lesson plans include step-by-step teacher guides, worksheets, evaluation forms and suggestions for involving community organisations.