Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Read so far

Hey, Hey, What Do You Say... Let's Make a PSA

0 comments

Author

SummaryText
This set of lesson plans is offered by the Maine Public Broadcasting Service to help students learn how to make public service announcements. It is designed for grade levels 6-8 and 9-12 and can be downloaded for free. It is Part 2 of a two-part series.

The 12-page lesson plan lasts for 80 minutes and seeks to have students conceive, plan, and produce their own PSAs for television in the form of brief desktop movies. The skills they should learn include: researching a social topic and the controversial issues, consequences, and reform action steps surrounding that topic; defining a target audience and identifying ways to reach it; and, developing the components needed to produce a public service announcement, including outline, storyboard and treatment, shooting schedule, video editing, setting up actors, incorporating graphics, and logistics.

The lesson plans include step-by-step teacher guides, worksheets, evaluation forms and suggestions for involving community organisations.
Languages
English
Number of Pages
12
Source

Message sent to Young People's Media Network on January 31 2005.