Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Understanding Attitudes to Immunisation in Northern Nigeria: Research to Support the Polio Endgame and Routine Immunisation Strengthening

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Summary

This presentation captures the strategies underlying a polio eradication research project that is grounded in the belief that the key to understanding what causes children to be missed by vaccines and continuing suboptimal programme performance (in general and in Nigeria specifically) is to target research at the local level. It opens with slides illustrating the polio situation in Nigeria, one of the few remaining polio-endemic countries. As of this writing, there were 50 cases in 2013 (to date), with 9 states infected. The estimate of missed children at the district level is mapped out as well.

The research approach, as outlined here, focuses on the demand side and systematically investigates influences on vaccine uptake at the settlement and household levels. The specific research technique is called Qualitative Comparative Analysis (QCA), which:

  • assesses systematic differences between high- and low-performing households in key Polio Eradication Initiative (PEI) wards/Local Government Areas (LGAs);
  • assesses a wide range of household factors (combining quantitative and qualitative aspects), including: household socioeconomic and cultural characteristics; household perceptions of and trust in public services and local governance; and household health, health-seeking behaviour, and attitudes towards immunisation and polio;
  • tests which household factors - independently or in combination - correlate with the household's likelihood of having missed children; and
  • compares households and settlements in high- and low-performing wards to identify which factors correlate with positive and negative coverage outcomes.

The research process is described here as fully participatory - to be accomplished through semi-structured interviews with key stakeholders in the high-risk states of Kano, Bauchi, and Sokoto. Two questionnaires will be conducted (separately with male head of household and senior female decision-maker) in each of 20 randomly selected households amongst the estimated 1,440 households taking part of the survey. Household interviews will be by structured interview questionnaire.

The survey instrument will collect independent variables in nine "bundles", combining quantitative and qualitative data: household composition, occupation and economic circumstances, religion/ethnicity [sub-ethnicity], educational status and preferences, perceptions of community development priorities, perceptions of support for priority needs, perception of governance systems, perception of reliable sources of information and advice on priority needs (this is a "trust" indicator), and experiences and perceptions of health services, immunisation, and polio.

Click here for the 8-slide PowerPoint presentation.

For more information on this research, which is funded by the United States Agency for International Development (USAID), please see "Related Summaries", below.

Source

Email from Sebastian Taylor to The Communication Initiative on December 11 2013. Image credit: Centers for Disease Control and Prevention (CDC)