The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Masculinity: Haydee Lemus

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Masculinity and the "machismo" that is so often associated, provide a major challenge across a range of Development issues. In the context of Family Planning in Guatemala this was the focus of Haydee Lemus's presentation at the Social and Behaviour Change Communication Summit. Based on that experience and the research reviewed, four strategies were recommended:

  • Training on gender and new masculinity for health providers
  • Interpersonal communication (IPC) - approaching and engaging men in FP at community level.
  • Advocacy - engaging civil society men's networks
  • Communication campaign in mass media and community channels to promote new masculinity roles

Do you agree with these approaches? Are the apprproiate and potentially relevant in your context?

Thanks for engaging in the conversation on this importand Development dynamic