The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Impact Data - Mass Media Family Planning (Turkey)

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Date
Methodologies
  • Pre- and post-campaign surveys, with sample sizes of 2,147 and 2,145, respectively
  • 6 post-campaign focus group discussions
  • 3 "day-after" surveys conducted among married women of reproductive age, sample sizes 366,297 and 119 respectively
  • Analysis of clinic records
  • Cost-effectiveness assessment
Other Impacts
Exposure
  • 80% of married women of reproductive age were exposed to the national campaign through broadcast or print media
Recall
  • The proportion of married women who had heard of family planning increased from 69% to 86%
  • The dramatic series was recalled by 61% of the women interviewed in a follow-up survey, and 59% recalled the humorous television spots
  • The educational spots were recalled by 47% of women surveyed; 45% recalled the drama But Mother
  • Only 24% surveyed recalled the television documentary
  • The proportion of married women who understood the concept of family planning correctly increased from 55% to 71%
Behavior Change
  • 63% of married women said they had talked to their husbands about family planning as a result of the campaign
  • 10% of married women said they had visited a health or family planning clinic for family planning information as a result of the campaign, and an additional 20% said they intended to in the future
  • Between pre- and post-campaign surveys, modern contraceptive use increased by 4.2%, from 38.6% to 42.8%
  • Between pre- and post-campaign surveys, IUD use increased from 16% to 22%, while condom and pill use declined by 2% and 3% respectively
  • Use of the withdrawal method declined by 3%
  • Modern contraceptive use among women with 6-16 years of education increased from 50% to 55%
Source
Church, C.A. and Geller, J. (1989); Kincaid, D. L., et. al. (1993); and Yaser, Y. (1989).