The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Impact Data - Mass Media Family Planning (Turkey)

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Date
Knowledge Shifts
The concept of family planning was understood by 16% more married women after the campaign (55% to 71%).
Practices
10% of the married women visited a clinic as a result of the program, 20% said they intended to. Modern contraceptive use increased from 38.6 to 42.8%. IUD use increased from 16 - 22%, condom use decreased by 2%, oral contraceptive decreased by 3%, withdrawal method decreased by 3%. Modern contraceptive use by women with 6-16 years of education increased from 50-55%.
Increased Discussion of Development Issues
63% of married women talked to their husbands about family planning because of the campaign.
Access
Each of the feature television programmes reached at least 20 million people, (55% of adult TV viewers, over 80% of intended audience). Proportion of married women who had heard messages of family planning increased from 69% to 86%. 61% of the women recalled the plot of the drama, 59% remembered the humorous TV spots, 47% remembered the educational spots, 45% recalled the drama. 24% remembered the documentary.
Source
The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - Inventory of Projects. Henry J. Kaiser Family Foundation by Advocates for Youth, pages 31-33.