Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

The Boy Who Cooks and Cleans

0 comments

"With his actions Rohit is dismantling patriarchy, challenging deep set notions about household and a woman and man's relation to it. It's time we follow his example and question ourselves to find how we are perpetuating and normalising patriarchal roles in our daily lives."

This video is meant to challenge the idea that just because, traditionally, certain roles have been assigned to women does not mean they are fixed and immutable category. It is just one of a series of videos created by the India-based international community media organisation Video Volunteers, or VV (see Related Summaries, below).

The videos emerged from VV's Dismantle Patriarchy Campaign, called #KhelBadal: The idea is that, to "reverse the stranglehold of patriarchal status quo in our society we need a game (Khel) changing (Badal) strategy. #KhelBadal is all about having conversations that invite all of us, irrespective of our gender, sexuality, class and ethnicity, to reflect on our own, subconsciously internalised sexism and challenging it. Launched in November 2016, the 1-year campaign is taking on patriarchy, conceived as the root cause of all gender discrimination, through stories of women and men who face, negotiate, and challenge patriarchy in everyday life - at home, at work, at school, and in cultural and public spaces. To that end, VV trained 63 Gender Correspondents across 16 states to make films that capture the nuances of routine, normalised gender discrimination and to run Gender Discussion Clubs where lively, introspective conversations are happening. Simultaneously, they are generating online discussions with their staff and online followers and encouraging them to share their stories. "We're bridging the digital divide and enabling urban and rural women to exchange experiences and learn from each other."

Specifically, this video challenges the viewer to ask: If we believe men and women are equal, should they not be working equally? The video is a portrait of the daily life of 16-year-old Rohit of Bhardakala, Chhattisgarh, India, who started helping his mother and sister with household chores. He cooks, cleans, washes clothes and helps his two younger siblings with their studies. When people make fun of him, this plucky young boy says, "I give appropriate responses to them so they don't say anything anymore". According to VV: "He is the living example who shows that there's nothing 'natural' or 'inevitable' about gendered division of labour....Rohit shows that to change our perception is simple, but to be consistent in the change is the hard thing."

VV believes that, as this video series is meant to demonstrate: "Gender discrimination is normalised and perpetuated through our families and unless we are able to transform our private spaces to more gender equal ones, we can never end sexism and discrimination in public arenas."

Length
2'30"
Date Year of Production
Not specified
Source

Posting from Sangeeta Rane to the India Network on The CI's Development Groups space (log in and click here to join) on November 30 2016, and Video Volunteers website and YouTube, both accessed on December 12 2016.