Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Sibikwa Community Theatre Project - South Africa

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The Sibikwa Community Theatre Project uses the arts to reach historically disadvantaged communities. Sibikwa explores these disciplines through education and training, concentrating on cultural heritage and youth at risk.
Communication Strategies

Sibikwa works to empower the community through education and training. "Plays are important to Sibikwa, but are not the only priority." The directors stress the need to form, in conjunction with community development, an indigenous standard of work.


Actors are trained to conduct in-depth research, and, according to Sibikwa, the collective creation of plays forms a unique result - projects that are of the people for the people.


Sibikwa's project mostly operates on the East Rand, but the influence of the training, performances, and workshops extends throughout South Africa and internationally.


Among other projects currently being undertaken by Sibikwa are:

  • Saturday Arts Academy, which "promotes values that are important not only for the sake of the personal development of learners but also for the evolution of a South African national character." Objectives include:
    • giving economically disadvantaged learners access to quality education
    • developing the literacy, life, and communication skills of learners from disadvantaged communities
    • encouraging a culture of learning through the creative arts
    • directing the energies of youngsters toward goal-oriented activities
    • developing a vocational training programme for Senior learners
  • Teacher Training Programmes: workshops in the use of Drama teaching strategies in Arts & Culture and all the other learning areas. As part of a longer programme (from February to September), teachers explore the holistic development of the child through Educational Drama, as well as experience Drama as a performing art. Sibikwa also offers shorter courses round specific programmes such as playmaking, school productions, masked dance drama, choral verse and storytelling.


    In 2003 Sibikwa launched a training programme that introduces creative teaching methods to Natural Sciences/Technology teachers. Working closely with the Arts & Culture facilitators of the Gauteng Education Department, Sibikwa has conducted grade specific workshops to assist teachers with the implementation of curriculum 2005.

  • Storytelling Festival: Sibikwa offers a 4-day cultural experience during which they explore the many facets of storytelling with performances and workshops. "We encourage a festive atmosphere with popular entertainment; our Marimba Band performs, and there is traditional music and dancing. The professional storytellers are inspiring and exciting, but our vision is to open up the practice to the general community in our 'open mike' sessions, which will be held daily."


    The Storytelling Festival reaches about 500 teachers, 250 Schools, and a large number of community elders. The festival is designed to enrich teachers, enhance communication between young and old, heighten awareness of the importance of cultural heritage, encourage the use of different indigenous languages, and recognise South Africa's inherent diversity.

Development Issues

Education, Life Skills Development.

Sources

Letter sent from Sibikwa to The Communication Initiative on October 15 2003.

Comments

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Submitted by Anonymous (not verified) on Mon, 12/01/2008 - 07:01 Permalink

great staff

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Submitted by Anonymous (not verified) on Tue, 11/10/2009 - 00:01 Permalink

what a great job is done, SA's got talent

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Submitted by Anonymous (not verified) on Mon, 11/15/2010 - 02:56 Permalink

the thing is that, there are students who their parents are struglling to pay the fanicial payments of the university, and they involved themselves into bad things because of freinds. my qeustion is that what should i do about it before it's to late?