The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Change the World with a Click - Four Sessions on How Social Media Can Make a Difference

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Author

  • David Isaksson
This is a series of four video sessions on social media. The sessions cover the following topics:
  • What is social media? - including: media that is user-generated, low-cost and high potential, facilitated by software, dialogue-driven rather than one way, and facilitating relationship building.
  • Key factors for successful advocacy using information and communication technology (ICT) tools - including: choosing communication strategies, using opinion leaders, using social media communication models, branding, etc.
  • Campaign Work - Do's and don'ts - examples of what works and what doesn't.
  • Making the best use of limited resources.
Languages

English

Source

Swedish Program for ICT in Developing Regions (Spider) website on June 3 2013.