Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Future Search

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Future Search is a planning meeting that aims to help people transform their capability for action very quickly. The meeting is task-focused. It is structured to bring together 60 to 80 people in one room or hundreds in parallel rooms.

Future Search brings people from all walks of life into the same conversation - those with resources, expertise, formal authority and need. They meet for 16 hours spread across three days. People tell stories about their past, present and desired future. Through dialogue they discover their common ground. Only then do they make concrete action plans.

The meeting design comes from theories and principles tested by the Future Search Network in many cultures for the past 50 years. It relies on mutual learning among stakeholders as a catalyst for voluntary action and follow-up.

Future Searches have been run in every part of the world and sector of society.

Future Search Methodology
The process is usually four or five sessions each lasting 1/2 day and includes the following steps:
  1. Focus on the Past
    People make time lines of key events in the world, their own lives, and in the history of the future search topic. Small groups tell stories about each time line and the implications of their stories for the work they have come to do.
  2. Focus on Present, External Trends
    The whole group makes a "mind map" of trends affecting them now and identifies those trends most important for their topic.
  3. Focus on Present, External Trends
    Stakeholder groups describe what they are doing now about key trends and what they want to do in the future.
  4. Focus on Present
    Stakeholder groups report what they are proud of and sorry about in the way they are dealing with the future search topic.
  5. Ideal Future Scenarios
    Diverse groups put themselves into the future and describe their preferred future as if it has already been accomplished.
  6. Identify Common Ground
    Diverse Groups post themes they believe are common ground for everyone.
  7. Confirm Common Ground
    Whole group dialogues to agree on common ground.
  8. Action Planning
    Volunteers sign up to implement action plans.
Source
Email from Chris Roesel, Peace Corps, EMA Health Specialist sent to The Communication Initiative November 29 2004 and the Future Search website.