The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Zen and the Heart of Social Media

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"Social media is about people.""Create conversations, not numbers."~ Examples from "Zen and the Heart of Social Media"

This manual is designed as an answer to the question, "What is social media?" The 26-chapter manual includes various tips, strategies, examples, glossary items, and indexes in an effort to provide tools, motivation, and inspiration to undertake online activities.

Zen and the Heart of Social Media is a publication of MediaSnackers, a United Kingdom (UK)-based company offering consulting and training services for organisations that want to understand and effectively use social media. The book offers insights into online practices and strategies, expanding and exploring the reasoning behind the MediaSnackers approach. It is presented as a collection of mantras / insights / statements / principles / standards which have evolved through the company's experience of working with clients in both the public and private sectors.

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Number of Pages

64

Source

Email from MediaSnackers to The Communication Initiative on February 1 2010.

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