From Vision to Action: Guidance for Implementing the Circle of Care Model©

"...SBC has a significant impact on uptake of services both directly and indirectly by promoting and fostering dialogue to dispel myths and misconceptions about services and health topics, raising awareness of existing or new services, addressing knowledge gaps and perceptions of risks and benefits, and increasing self-efficacy to access services..."

As illustrated by the Circle of Care Model©, social and behaviour change (SBC) processes and techniques can be used to motivate and increase uptake and maintenance of health-service-related behaviours among intended audiences. This Breakthrough ACTION resource provides guidance for implementing the Circle of Care Model© across the service continuum and developing SBC-for-service-delivery initiatives that influence attitudes and behaviours among clients and providers, particularly in relation to family planning and reproductive health.

As detailed at Related Summaries, below, The Circle of Care Model© focuses on service interactions: the use of SBC to motivate clients to access services (before services), to improve the client-provider interaction (during services), and to boost adherence and maintenance (after services). It includes considerations of social and cultural norms that impact service use (or non-use) and delivery, the physical environment in which services are delivered, and the communication that takes place between a client and provider.

For each stage along the continuum of care - before, during, and after services - this resource provides an overview, a list of needed skills, sample activities, case studies, implementation tips, and selected indicators. It also includes links to various resources.