The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Under One Roof: Gender, Media and Democracy

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This training manual is a result of the Women's Media Watch Media Monitoring and Media Literacy Project 'Under One Roof.' It is a project that brings together media activists, media trainers and media producers and has been implemented by Media Monitoring Group.

The manual discusses that the way media portrays men and women and constructs masculinities and femininities has negative impacts, especially on women's self-esteem, as well as on their chances of being taken seriously in society. "The media has the potential to play a meaningful role in this process by shifting the paradigm around who and what is newsworthy, and by reporting and entertaining in ways that recognise the diversity of the people of the country."

Chapters Include:
  • Interview Skills
  • Exploiting Power Relations
  • Media Literacy
  • Media Awareness
  • Media Monitoring
  • Setting up a meeting between media producers and media consumers

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