Tuning into Diversity: Immigrants and Ethnic Minorities in Mass Media

Tuning in to Diversity is a research programme initiated by a transnational partnership of organisations linked to the Online/More Colour in the Media network. Coordinated by the Italian research Institute Censis, academics and non-governmental organisation (NGO) professionals from Italy, France, the Netherlands, and the United Kingdom worked to develop methodologies for monitoring discrimination in and by the media in Europe and arrived at an evaluation of good practice, guidelines, and recommendations.

Guidelines and recommendations about equality and diversity in the media were gathered and analysed, media coverage about ethnic minorities and their countries of origin was researched, and an inventory of existing media products and projects were compiled in the report.

The report includes:

• Historical overview of European conferences, meetings, and symposia on media and minorities, evaluated in terms of impact and follow-ups (by Stoa/Mira Media)
• Elaboration of a "system approach" to planning, implementing, and controlling codes of practice on media and ethnic minorities (by University of Bradford)
• Content analysis of the representation of immigrants and ethnic minorities in Italy in television programmes and print publications (by Censis)
• Mapping and analysis of multicultural productions in radio, TV, and print media in Italy (by Cospe)
• National case studies on legislation, government policy, and codes of conduct regarding cultural diversity in the media, evaluating their use, and impact in Italy, the Netherlands, and France (by Cospe, Stoa/Mira Media, Grrem)
• Reception analysis among young multicultural TV audiences in France (by Grrem)
• Overview of good practice in Europe: Working group Migrants & the Media of the National Union of Journalists, Netherlands; diversity department of the National Broadcasting Association (NOS), Netherlands; diversity policies of the Swedish Broadcasting Corporation; On-line/More Diversity in the Media, European training and employment project (by Stoa/Mira Media)