Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Through a Child's Eye

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Through a Child's Eye is a digital photo exhibit that showcases work by African Children on the Internet. The project is implemented by 2 Ford Foundation grantees, the Mathare Youth Sports Association (MYSA) in Kenya and Sérgio Silva in Mozambique. It aims to strengthen democratic values, reduce poverty and injustice, promote international cooperation, and advance human achievement.
Communication Strategies

In August 1997, the Shootback photography programme was introduced to strengthen cooperative relationships between MYSA youth as well as to offer a vocational outlet for their creative energies. 16 girls and 16 boys ages 12-17 were selected to participate.

The young people are provided with basic point-and-shoot 35mm cameras, and asked to photograph aspects of their lives that they deem important and/or problematic, including family, community, environment, health, and personal issues. Photographer Lana Wong and MYSA youth leader Francis Kimanzi teach the youth photographic techniques and lead weekly discussion sessions, which serve as a forum to talk about pressing issues in the community.

In August and September 1998, an exhibition of 100 Shootback photographs were shown at the National Museum of Kenya in Nairobi. The Shootback Team also participated in an arts and technology initiative originated by The Photographers' Gallery, London.

The project also uses the Internet to enable children to develop dialogues, exchange images, and share experiences with other children around the world. The Shootback Team has been exchanging e-mails and images with children from London, Dhaka, Bangladesh and Capetown, South Africa.

Development Issues

Children, Youth.

Key Points

The Mathare area is one of the largest and poorest slums in Africa, with several hundred thousand inhabitants. The majority are children with few opportunities, let alone access to playing fields for sports. Their homes are often surrounded by garbage and waste, which can cause diseases that cripple or kill.

Just as football has been used as a tool for encouraging cooperation, raising self-esteem and promoting physical and environmental health in the Mathare community, photography by and for the Mathare youth themselves, organisers say, is proving to be a powerful developmental, educational, and vocational tool.

Kids who have been involved in MYSA since its beginning have become youth leaders and role models in the community. 125 of these young leaders have received special training and now lead an HIV/AIDS awareness, prevention, and counseling programme in the slums.

Partners

MYSA, Sérgio Silva, and Information Access and Connectivity (PIAC), with financial support from the Ford Foundation and Rockefeller Foundation.