Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Take 5

0 comments
Take 5 is a South African travelling youth television series that aims to engage, stimulate, inspire, challenge, inform, and educate youth about their lifestyles, while addressing pressing issues facing their country and its future. The programme, which is an initiative of South African Broadcasting Corporation(SABC) Education and the Department of Education's Culture of Learning, travels around the country taking youth aged 13 to 19 on a picturesque but real journey of South Africa.
Communication Strategies

The series aims to give youth a chance to showcase their own ideas and values, telling their own stories in a style that is completely authentic in that it reflects their style, language, experiences, and existence. "The presenters Sydney Phalali, Nosipho Gumede, Kia Johnson and Aaron Moloisi are slick, vibey, young, and energetic and have streetwise personalities that reflect young South Africans." Organisers claim that "Take 5 creates excitement and has impact on viewers with hard-hitting facts in a platform for a truly interactive experience."

The show takes youth on a journey that aims to showcase and understand different languages, thereby inspiring enthusiasm for nation-building and cultural respect. Its central strategy involves creating dialogue between young people about pressing issues they face and exposing the realities of life in South Africa. The programme recordings take place in universities, schools, community centres, and other venues in different towns and cities throughout South Africa. Each town visited reveals different cultures, life skills, success stories, and entrepreneurial developments.

Development Issues

Youth.

Key Points

The series aims to ensure that the voices of South Africa's youth are heard - and that their issues are ddressed. Take 5 objectives include:

  • empowering the leaders of tomorrow with economic, social, and emotional (life) skills
  • instilling a sense of pride in being South African with a truly South African identity
  • promoting learning as a way of life
  • introducing individual rights and responsibilities while exploring the dynamics of South Africa's socio-economic reality
  • showcasing a positive lifestyle
  • encouraging a sense of involvement in social, cultural, and political activities with regard to nation-building
  • encouraging youth to reflect on, and reach, their full potential as social beings in South Africa.
Partners

SABC Education, Department of Education's Culture of Learning.