Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Summary Report on the Technical Advisory Group Meeting on Polio Eradication for Afghanistan [June 2014]

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Summary

"As the newly elected government establishes itself, it is critical that the national commitment to achieving polio eradication is maintained at the highest level."

From the World Health Organization (WHO), Regional Office for the Eastern Mediterranean, this report from a June 5-6 2014 meeting focused on polio eradication in Afghanistan (yet held in Islamabad, Pakistan) offers reflections on the situation in this country, one of the 3 remaining endemic countries, in terms of communication and other strategies needed to eliminate the spread of wild polio virus (WPV) - via immunisation - globally.

The introductory section of the report provides context and shares positive information, such as the fact that Afghanistan has detected only 1 case of endemic WPV type 1 since December 2013, which "places the country on the verge of interrupting endemic wild poliovirus circulation if the right actions can be taken in the coming months." As outlined here, there are significant challenges, however, such as - due to ongoing conflict - mass movement of populations in the Eastern Region, where regular population movements across the border with Pakistan have established a shared zone of cross-border transmission.

The TAG "commends the increased efforts in communication and social mobilization, particularly the scale up of social mobilizers in the Eastern and Southeastern Regions, continued efforts to recruit females into the Immunization Communication Network (ICN), and interpersonal communication (IPC) training for frontline workers. The TAG was concerned about the unclear data on missed children and refusals and urges further efforts of the Afghanistan programme to deliver an integrated programme that seamlessly merges epidemiologic, operational, surveillance, and communication data and activities."

Several specific recommendations are offered, some of them communication-related, such as (echoing the quotation above) the importance of developing a plan for engaging and advocating with the new government at the highest level, as soon as possible, after it is officially installed. Other suggestions include strengthening efforts to foster cross-border coordination with Pakistan via direct communication between local government and partner staff operating on either side of the border. "This should include at least monthly exchange of information and standard operating procedures for cross-border reporting on AFP [acute flaccid paralysis], population movements and supplementary immunization activities [SIAs]."

It is proposed that efforts to access all children, especially missed children, are driven by "detailed and documented analysis of the barriers in each cluster with proposed plans and strategies documented for each area" that are built upon "experience in low key, local approaches to access children in areas with barriers to immunization campaigns." Suggestions to address the challenge of missed children include, for example, more transit teams paired with social mobilisers during SIAs in all low-performing districts and more market, madrassa (religious school), and other special teams.

With regard to communication, social mobilisation, advocacy, and media, specifically, the TAG recommends that:

  • "The programme should implement the plans for granular, district level research focused on implementation and outcome indicators in order to measure the impact of behaviour change activities. Efforts should be made to determine a methodology or approach where this can be measured at the district level in priority areas.
  • Messages on routine immunization and broader health services should be integrated with polio messaging and the impact on increasing community demands should be regularly assessed.
  • IPC [interpersonal communication] training should be enhanced and integrated into all vaccinators' and surveillance officer's induction/refresher training, and the impact of training on performance should be monitored.
  • The opportunity of IPV introduction should be used to intensify awareness/demand for all vaccine-preventable diseases and capacity development of frontline health workers. Avoid individual focus on IPV due to potential implications on demand.
  • Media partnerships and ownership should be further strengthened at national and local levels to promote routine immunization and broader child health practices between rounds."

Click here for the 17-page report in PDF format.

Source

Email from Chris Morry to The Communication Initiative on August 26 2014. Image credit: Chris Morry