The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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A Resource Package for Family Planning and Beyond: The ACQUIRE Project Digital Archive

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This electronic archive constitutes the legacy of the ACQUIRE Project - Access, Quality, and Use in Reproductive Health - which was a five-year (2003-2008) global project funded by the United States Agency for International Development (USAID) through the Bureau for Global Health/Office of Population and Reproductive Health’s Service Delivery Improvement Division. ACQUIRE’s goal was to increase the use of reproductive health (RH)/family planning (FP) services, with a focus on facility-based services and clinical contraception, especially long-acting and permanent methods of contraception (LAPMs).

 

The archive has been designed as a searchable knowledge resource for the RH/FP community. The different sections of the archive contain a range of resources that were developed over the life of the project, at both the global and the country (field) levels.

 

It is organised across eight thematic areas:

  • The ACQUIRE Programme Model
  • Invest in Family Planning and LAPMs
  • Programme Effectively: Principles, Models, and Tools
  • Strengthen the Quality of Services and Systems
  • Community Engagement, Marketing, and Communications
  • Integrate Family Planning and LAPMs into other Services
  • Engage Men As Partners®
  • Programme for the Special Needs of Young Married Clients

 

 

In addition, the archive includes three more content areas:

  • Technical Guidance
  • Training Curricula and Materials
  • Research Studies

 

 

Resources range from conceptual models, programmatic tools, and technical guidance to advocacy briefs, posters, presentations, stories from the field, and analytic reports on country experiences to revitalise family planning. This content, according to the website, reflects the experience of programmes from all regions and the outcomes of an extended global-field partnership.

 

The ACQUIRE Project was carried out by a partnership led by EngenderHealth (the managing partner) that included three technical partners - CARE, IntraHealth International, Inc., and Meridian Group International, Inc. - along with two field partners, Adventist Development and Relief Agency (ADRA) and the Society for Women and AIDS in Africa (SWAA). Over the course of five years, ACQUIRE worked in more than 22 countries to demonstrate or replicate promising approaches and practices.

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The ACQUIRE Project website accessed on February 26 2009.