Reproductive Health of Young Adults in India (RHEYA)
RHEYA drew centrally on face-to-face interactions to share information and try to shape attitudes, such as workshops and training sessions. For instance, local teachers, healthcare providers, and change agents (such as traditional birth attendants, or dais) participated in workshops designed to help them thoroughly understand key issues in reproductive health and family planning and learn how to talk about them comfortably with young people. Respected Muslim academicians conversed with Muslim leaders in workshops on the lessons of the Koran related to family life; a key message was that nowhere is family planning forbidden. Pathfinder also trained 139 peer educators and community volunteers, 134 formal trainers and 79 informal healthcare providers, and 81 school teachers and staff from local non-governmental organisation (NGO) partners and consultants. Some local women were trained to be "satisfied adopters" of birth control; they counsel their neighbours on the advantages of contraception, the differences between methods, and how to obtain them. Girls ages 12-14 participated in two 2-hour training sessions on menstruation, menstrual hygiene, adolescent anemia, and nutrition.
In addition to this type of capacity building, Pathfinder facilitated activities that were meant to be entertaining, such as a street play in which a husband mourns his very young wife who died in childbirth (his friend had told him of the dangers of early childbirth, but he ignored the warning). To cite a few additional examples of this "edutainment" approach, 3-day residential camps were held separately for boys and girls which involved a 15-hour curriculum; for instance, boys learned about sexual and gender responsibility, about treating girls as equals, and about planning children as part of responsible planning for the future. To reach newlyweds and couples without children, an "infotainment evening" and home visits were conducted by community health workers to discuss contraception and negotiation of delaying and spacing pregnancies. These visits were also carried out for mothers- and fathers-in-law, with a focus on the economic advantages of delayed marriage and childbearing. Finally, puppet shows were held for influential community leaders on the advantages of delaying and spacing children.
Pathfinder notes that communication is complex in a conservative, tradition-dominated culture. However, the organisation argues that evaluation results "unequivocally demonstrate the fact that deeply held beliefs and traditional behaviors can be changed even among youth, families and communities that are economically deprived and less educated. And this can happen rapidly - three years in this case....knowledge is a powerful and universal driver of social change. So are the aspirations of youth and families for a more comfortable life..." (A September 2006 evaluation report may be accessed in full at Reproductive Health of Young Adults in India: The Road to Public Health [PDF].) One notable finding, from Pathfinder's perspective, is that an equally high degree of change occurred with both boys and girls - "proving that when programs involve men, and include them as partners in change, the results are great."
Pathfinder International, Community Aid and Sponsorship Program (CASP); Deepalaya; the Society for Rural Development; and the Gandhigram Institute of Rural Health and Family Welfare - with support provided by the Bill and Melinda Gates Foundation.
Email from Pathfinder International to The Communication Initiative on November 2 2006; and Reproductive Health of Young Adults in India: The Road to Public Health [PDF], by Jennifer Wilder, Rekha Masilamani, and Annie Mathew, Pathfinder International/India, September 2006.
Click here to access a related peer-reviewed summary on the Health e Communication website, and to participate in peer review.
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