Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Political Decentralisation & the Primary Health Care System

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Summary

At this meeting, findings were presented from a two-year research project examining the implications of health sector reforms for reproductive health services in India. The purpose of the project is to provide information on how to shape reforms that seek to effectively promote reproductive rights and health and gender equity. District-level research studies were conducted in Kerala which examine the implications of reforms for reproductive health services for health systems, users, and providers.


According to this report, the transfer of Primary Health Centres (PHCs) to the Panchayati Raj Institutions (PRIs) provides leverage to communities and women in shaping priorities in Kerala, India.


The objectives of this research project are:

  1. To study the potential of the Reproductive and Child Health programme to improve women's access to quality reproductive health care services;
  2. To examine the role of decentralisation through the People's Plan Campaign in improving local priority setting for women's reproductive health needs; and
  3. To examine the dynamics of women's reproductive health care seeking in terms of socio-economic, culture and gender factors.

The report offers a range of women's perceptions about health care. For instance, women believe that contraceptives can adversely affect their health. From a cultural persepective, women prescribe to the gender role of taking responsibility for reproduction which leads them to accept contraceptive responsibility. The report notes that women believe that contraceptive use can cause reproductive morbidity.


The report shows that health care sought by women ranges from self-care using indigenous products to attending tertiary sector hospitals. And in some cases, the reason for a lack of cure stems from an inability to express problems to male doctors or from a lack of resources, for instance, not buying the complete dosage of medication prescribed. The report also points out that the women who can speak frankly with their partners and who can participate in PRI processes freely have the potential to improve their reproductive health.


According to the report, "political decentralization was examined as a process that has the potential to bring about substantial improvements in the health care delivery system as well as women's reproductive health care in Kerala." The reform of the health care system is seen as having three components in Kerala: the primary health care system; the Panchayats & People's Planning Campaign; and the community whose lives are most affected by the reforms.


The report concludes that "the process of decentralization in Kerala has the potential to influence women's development through their participation in grama sabhas and neighbourhood groups. Decentralization has created the opportunities for women to cross the thresholds of their homes and participate in potentially democratic processes not available earlier. The decentralization process has also created an opportunity for women's participation in democratic political processes at the Panchayat level by reserving one third of the elected seats in all the three tiers of local self-government for women."


Click here for the full report.For further information contact: change@genderhealth.org