Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Oslo Challenge - Global

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The Oslo Challenge was launched on 20 Nov. 1999 the 10th anniversary of the United Nations Convention on the Rights of the Child by the Norwegian Government and UNICEF. It is a call to everyone engaged in exploring, developing, monitoring, defining, directing and participating in the complex relationship between children and the media to ensure that the overwhelming power of the media for good in the lives of children is identified, encouraged and supported, while the potential harmful effects are recognized and reduced.
Communication Strategies

Activities of the initiative include: The production of a resource pack containing awareness-raising, training and other materials for operational agencies to become active in exploring and developing the relationship between children and the media; Development of mechanisms to encourage and nurture relationships between young people and the agencies who work for their rights, the media and decision-makers in governments and industry; Development of networks of people from many different sectors who are committed to working together to develop the relationship between children and the media and to meet the Oslo Challenge.
Development Issues

Children, rights, education.
Partners



Norwegian Government and UNICEF.

Sources

Original description of the Challenge and final Challenge itself, supplied by Dr. June Kane.