Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

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 https://redcap.link/CommunicationInitiative2026

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Is the Maternal Health Voucher Scheme Associated with Increasing Routine Immunization Coverage? Experience from Bangladesh

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Affiliation
International Centre for Diarrhoeal Disease Research, Bangladesh - icddr, b (Sultana, Hossain, Das, Bhuiya, Mahmood, Hanifi); University of Portsmouth (Pallikadavath, Koeryaman); University of Salford (Rahman); ARK Foundation (Chowdhury)
Date
Summary
"Providing health education to pregnant mothers during prenatal care may motivate them to immunize their children."

The Government of Bangladesh's Expanded Programme on Immunization (EPI) seeks to protect children against six preventable diseases: tuberculosis (Bacillus Calmette–Guérin (BCG) vaccine); diphtheria, pertussis, and tetanus (DPT vaccine); poliomyelitis (oral polio virus (OPV) vaccine); and measles (measles vaccine, or MV). Certain pockets of the population, such as those with low socio-economic status (SES) and those living in hard-to-reach areas, still cannot be reached with vaccines, and the coverage has been stagnant, at 86%. This cross-sectional survey, conducted in the Chattogram and Sylhet divisions of Bangladesh, sought to assess whether there is any association between full childhood vaccination coverage and being a member of the Maternal Health Voucher Scheme (MHVS). This demand-side financing programme, initiated in 2007, provides vouchers and cash benefits to disadvantaged pregnant women in Bangladesh to avail services within the scheme, free of cost - though immunisation is not a component.

Eventually, 975 children aged 12-23 months were included in the analysis. Those who received BCG, three doses of Penta and OPV, and MV by 12 months of age were considered fully immunised children (FIC). In short, the study found that children whose mothers enrolled in MHVS had a higher coverage of FIC than the children whose mother were not enrolled: The coverage was 2 folds higher for members compared to non-members of MHVS, and the adjusted odds ratio (aOR) was 2.03 (confidence interval (CI) 1.11-3.71).

The researchers explain the findings by noting that MHVS ensures utilisation of safe motherhood practices, through antenatal care (ANC) visits during pregnancy, institutional delivery/delivery by skilled birth attendants (SBAs), and postnatal care (PNC) visits after delivery. Through these services, mothers acquire knowledge regarding childhood immunisation leading, to increased child immunisation coverage. Earlier studies have shown that a full understanding of the benefit of immunisation and vaccine-preventable diseases among mothers is associated with the achievement of completed childhood immunisation coverage. Therefore, even though increasing immunization is not a focus of the MHVS, the scheme has still had a non-specific positive effect on it.

The government of Bangladesh's flagship initiative, community clinics (CC), a public-private partnership run through community participation, were set up to extend the reach of primary health services to rural people at grassroot levels. Studies have shown that utilisation of CC services is low and can be improved through strengthened community engagement using social accountability approaches. The results of this study indicate that strengthening the existing CC setup, ensuring relevant and skilled human resources, and intensifying community engagement might not only boost service utilisation but also increase immunisation coverage of children as well.
Source
Frontiers in Public Health 11:963162. doi: 10.3389/fpubh.2023.963162. Image credit: WHO, Stanley O. Foster M.D., M.P.H, USCDCP via Pixnio