Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Institutional Review of Educational Radio Dramas: Methodology

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Summary

Methodology


This study was done as desk research, using written project reports and evaluations, supplemented by e-mail exchanges based on a standard questionnaire, telephone calls and a few face-to-face interviews with project holders, if they happened to be in the UK - where the author is based. Preference was given to projects with which the author had personal contacts, in order to obtain greater detail. Needless to say, the face-to-face interviews were the most revealing.


The fourteen cases studied were chosen to represent a wide geographical spread and variety of countries. All are in developing countries, with the arguable exception of Albania, but all present very different environments with attendant opportunities, challenges and difficulties, including violence and insecurity in Burundi, the lack of condoms in Rwanda, the logistical difficulties of island hopping in Vanuatu, and the complexities of a four-country project in West Africa.


The case studies also represent a broad range in terms of size, type of implementer, and source of funding. Most projects are current or very recent, but have been running long enough to have been evaluated. Most have parallel non-radio educational projects. All are attempting, either directly or indirectly, to bring about social or behavioral change.


This study looks at the sources of funding and the ways projects have generated extra revenue. It examines sustainability and, where the information is available, what proportion of budget is spent on evaluation and administration. It attempts to identify the size and internal workings of each project's unique stakeholder network, with special attention to the crucial relationship between the originating organization and the implementing organization.


There are a few limitations to be noted. First, there are gaps in the information collected. For example, budgetary details were sometimes not known by informants or were withheld. It was also not possible, in a public report such as this, to describe the personal or political difficulties experienced by some projects. One of the most interesting aspects of organizational dynamics is the culture of different institutions, which can only be gauged through personal contact and direct observation. Unfortunately, much fascinating detail was missed by not being able to visit each project on the ground.


Readers should not draw conclusions from the length or brevity of discussions on projects' problems. More are identified for projects for which there was first-hand contact, but this does not imply they have more problems than other projects. Difficulties and mistakes are included because they offer useful lessons learned.


Finally, this report was designed and written to match the knowledge and expectations of the target audience, which is practitioners, planners and organizers of entertainment-education media projects. It assumes that readers have some basic prior knowledge of sexual/ reproductive health issues, the theory and practice of educational dramas, and the countries where the case studies took place.