The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Institutional Review of Educational Radio Dramas

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Report for Centers for Disease Control and Prevention (CDC), Atlanta, Georgia, USA

Date
Summary

This report attempts to fill some gaps in knowledge about the organisational and institutional features of behavior change radio dramas. The report looks at the development and production of radio serial dramas and soap operas that entertain as well as educate the public about positive reproductive health behaviors relating to HIV/AIDS, STDs and family planning. The text of the full report is available below, section by section.

Institutional Review of Educational Radio Dramas


Click here to download a PDF version of the full document.

Contents

  1. Acknowledgements
  2. Introduction
  3. Methodology
  4. Synthesis of Findings
  5. Replicable Features
  6. Case Studies

- Rruga MePisha

  • Bolivia - Wila Kasta
  • Burundi - Our Neighbours Ourselves
  • Cambodia - Lotus on Muddy Lake
  • India - Tinka Tinka Sukh
  • Kenya - Tembea Na Majira
  • Malawi - Zimachitika
  • Nepal - Cut Your Coat and Service Brings Reward
  • Rwanda - Urunana
  • South Africa - Soul City
  • St Lucia - Apwé Plezi
  • Tanzania - Twende Na Wakati
  • Vanuatu - Famili Blong Serah
  • West Africa (Regional) - Yamba Songo
  • References
  • Acronyms/Abbreviations



    • Annexes:
    * Contact list
    * At-a-glance Table of Case-Studies




    Acknowledgements [back to TOC]



    Thanks to respondents' openness and honesty, I was able to get a good sense of their projects' strengths and weaknesses, and am grateful to all the project holders, staff, researchers and donor agency representatives who gave me their time and insights. I wish them all the best of luck in their wonderful work.


    Particular thanks go to Nicola Harford for her guidance throughout the project, and comments on the first draft of this report. Thanks also to staff at CDC for their support and patient editing work.

    Mary Myers
    Development Communications Consultant (Freelance)
    St Anne's Cottage
    Wardour, Tisbury
    Wiltshire, United Kingdom
    marymyers@zoo.co.uk

    Anne Sebert, MPH
    Axiom Resource Management
    656 Albion Street
    Denver, Colorado, USA
    annesebert@hotmail.com

    Sharon Bell
    2542 Coralwood Rd.
    Decatur, Georgia, USA