The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Impact Data - Kenya Youth Initiatives Project

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Date
Practices
Radio became the leading source of referral to youth clinics, increasing from 23% at the beginning of the programme to 56% within four months of its start while all other sources remained constant or declined. The clinic showed a steady increase in the number of youth being referred to the clinic throughout the course of the programme. 39% of youth had heard the Youth Variety Show in March 1995, 40% in April, 51% in May, and 71% in June.
Increased Discussion of Development Issues
Nearly 1.1 million youth recommended the programme to a friend.
Access
56% of the population were listening to the Youth Variety Show (approx. 3.3 million adolescents), 1/5 of the population listened avidly to the programme. Roughly 41% of the adults were listening to the programme, this rose significantly between the first and second evaluations. About 40% of the adolescent population were also listening to Dau La Ujana.
Source
Kiragu, K., Sienche, C., Obkawa, E., Odallo, D., and Barth, S. 1998 Adolescent Redroductive Health Needs in Kenya: A Communication response - Evaluation of the Kenya Youth Initiatives Project. The Johns Hopkins School of Public Health, Centre for Communication Programs, Baltimore, USA.