The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Print
a- a+
Published 26 years ago
Last updated 1 year ago
Read so far

Impact Data - Cochabamba Reproductive Health Project

0 comments
Knowledge Shifts
The number of women who remembered that edema was a danger sign during pregnancy rose from 2% to 64% (previously traditional beliefs dictated that edema was a positive sign of an easy birth).
Practices
An increase was seen in attendance at prenatal clinics from 17% to 100% over two years. Women who recognized danger signs during pregnancy rose from 26% to 43%.
Access
The percent of women who had heard or seen a message relating to prenatal care rose from 42% to 71%. The percent of women hearing or seeing messages relating to danger signs during pregnancy rose from 24 to 57%.
Source
Kim Winnard “Applying Social Marketing to Maternal Health Projects”Mothercare/The Manoff Group and USAID. August 1993, pgs. 55-66.