Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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I Educate

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The programme I Educate (Programa Educo) - Education with Participation of the Community has as its purpose the provision of educational services to communities in the economically poorest rural areas of El Salvador with large deficits in educational coverage. I Educate is made possible by collaboration between the State (Department of Education) and the community; parent participation is a special focus. I Educate seeks to reach children and youth, especially girls, between the ages of 4 and 22 years who live in rural areas. Particular components of the initiative are geared toward children with disabilities, the illiterate population, and children that must repeat grade levels.
Communication Strategies
I Educate focuses on providing basic educational services by applying specific teaching methodologies to the problems of desertion, absenteeism, and low school population. The central strategy here is social mobilisation, in such a way that parents, principals, teachers, and students are full participants in the educational processes of their community.

Specifically, the programme is guided by the Communal Associations of Education (ACE), made up mostly of parents, through which families sign a covenant with the Department of Education. The latter then provides funds that the communities administer, to the end of providing basic and preschool education services. The ACE select and hire teachers, thereby striving for decentralised administration of education and full participation of the community in education.

The programme offers training for fathers and mothers, school principals, and teachers. In the case of the principals and teachers, days of technical monitoring of the processes of teaching and learning are also offered.

The classes provided by I Educate schools are held in traditional classrooms or in available spaces selected by the community, such as churches or community centres. Offerings include: the Classrooms Alternatives (focus: attaining two or more degrees, or multiple majors); the Classrooms of Special Education (focus: children with moderate disabilities); the School for Parents (attending to parents with a focus on development and common participation); the "Teleaprendizaje" (focus: providing the third rural cycle with technological resources); and Rapid Classrooms (attention to populations with a gap in schooling).
Development Issues
Education, Youth, Children, Rights, Conflict, Technology, and Democracy.
Key Points
Organisers cite the following main impacts of the programme:
  • increased access to education and educational services on the part of the community
  • improvement in the quality of education through the contracting of trained teachers and through books that are reflective of and harmonious with the reality of the country
  • creation of complementary programmes such as school nutrition endeavours, which have contributed to the improvement of the quality of life of rural populations.
They claim that the communities and schools participating in I Educate have enjoyed:
  • increased management and leadership capacity, institutionalisation of civic participation, and access to education on the part of the economically poorest
  • greater participation by parents as compared to traditional rural schools
  • better-equipped classrooms.
Partners

Departments of Education, Estate, Work and Health; World Bank; Banco Internacional de Reconstrucción y Fomento (BIRF); Government of El Salvador; and rural communities.

Sources