Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Female Genital Mutilation (FGM)

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Female Genital Mutilation (FGM) is a project initiated by the Association of Media Women in Kenya (AMWIK) that aims conduct research and use policy and advocacy to eradicate its practice. The project sought to communicate about the dangers of FGM and explore the various community-based interventions that are consistent with specific local customs, traditions and laws.
Communication Strategies

The project aims to strengthen the national FGM focal point, as well as undertake activities targetting the female population of girls who are about to enter adulthood in the community of the Gussi region in Kenya. It facilitates the identification, promotion and adoption of alternative rights of passage to replace the practice of FGM in the tradition/culture of the community.

Its works with community-based organisations (CBO) and non-governmental organisations (NGO)s to ensure involvement of both female and male members of the community in the project which, in turn, collaborates with a larger project approved for World Health Organisation (WHO) funding.

The project focuses on communities in specific districts in order to raise awareness of the negative consequences of FGM and thus increase their willingness to stop the practice. It supports the national FGM secretariat in the coordination of initiatives in the frame work of the national plan of action to eliminate FGM, supports pilot implementations at community-level, heightens awareness among health personnel, develops operational research and intensifies the exchange of information about FGM at local, national and regional levels.

The project targets policy makers in Africa and in donor countries, judiciary systems in Africa, journalists and media practitioners and staff of the seven national committees of the International AIDS Conference (IAC) and other NGOs working in Africa on FGM, reproductive health and the human rights of women. Its direct target group is children and young women who will be saved from FGM.

Development Issues

Women, Rights.

Key Points

The project aims to promote initiatives to overcome FGM and is based in the Division of Primary Health Care of the Ministry of Health in Nairobi. It aims to "improve the physical and psychological well-being of girls and women" by decreasing the incidence of FGM. The objectives of the project are to:

  • increase the awareness in Africa and at European and international level on the severe violation of human rights resulting from the practice of FGM.
  • collect and disseminate information on what is being done in various countries, both in Africa and in Europe, to eliminate the practice of FGM, and assess the strategies to change individual behaviour and social norms.
  • enhance the capacity of African NGOs to collect and disseminate data and information on the practice through the internet.
  • foster the role of civil society in monitoring Government efforts to eliminate FGM and in holding Governments (in Africa and in Europe) accountable for failure to fulfil their international obligations.
  • assess the role of the judiciary system in enforcing legislation prohibiting FGM.
  • accompany legislative measures with nation-wide appropriate information and communication activities.
Partners

AMWIK, Italian Association for Women in Development, German Organization for Technical Cooperation (GTZ), Health Ministry.

Sources

AMWIK website on February 15 2005