After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Every day, you face questions in the course of your work. You may encounter a puzzle and find yourself thinking, "I must not be the only one!" You may long for a practical, hands-on guide to turn to in your quest to spread information, change or improve behaviours, or build capacity. Fortunately, The Communication Initiative (The CI) provides a growing collection of freely accessible guides (manuals, toolkits, and so on), often in several languages, on many topics that may be relevant to you. This Drum Beat features just a few questions that might arise in your work, with examples of recent applicable guides summarised on and downloadable from our platform. If these specific questions do not resonate with you, not to worry: The CI has many more guides, relevant to various areas of focus. Please help expand our collection by emailing info@comminit.com to share your guides (or programmes, strategies, evaluations, and/or blogs...). Let's all help guide each other!
Supporting local communities to adopt new individual behaviours or to shift social norms is fundamental to all the work that Catholic Relief Services (CRS) aims to achieve, across all programme sectors. This practical tool is designed to provide consistent terminology and processes by which different programmes are designed to promote social or behaviour change (SBC). [Feb 2024]
SBC indicators - or markers of accomplishment/progress - for family planning (FP) are often not standardised, making it difficult for smaller implementing partners to identify indicators as well as limiting cross-project and cross-country comparison of data. Developed by Breakthrough ACTION using a consultative process, this FP indicator bank is designed to provide illustrative quality indicators specifically for global programmes using SBC approaches to address FP challenges. [Feb 2024]
From the United States Agency for International Development (USAID)'s flagship multi-sectoral nutrition project, USAID Advancing Nutrition, this guide provides practical tools for improving nutrition SBC evaluations. The first 2 tools show how to develop an evaluation statement of work and evaluation questions to guide evaluation design. Tool 3 helps evaluation teams determine the most appropriate respondent(s) for a given activity, taking into consideration the evaluation questions, common evaluation constraints, and behaviours being promoted. [Dec 2022]
SBC Warehouse is an SBC knowledge platform for information, education, and communication (IEC) resources and training materials developed or produced by United Nations Children's Fund (UNICEF) India. Site users can find and share SBC documents, testimonials, reports, and capacity-building resources; the platform also encourages discussion and sharing on SBC evidence and practice. Alongside the SBC Warehouse is an e-newsletter called Behaviour Change Matters that is distributed 6 times per year. In each edition of the newsletter, UNICEF India highlights examples of best practices from the field and human-interest stories cutting across programming sectors. [Ongoing]
Myanmar is a diverse society with different religions, cultures, ethnicities, and dialects. In this context, the media has been found to reinforce divisions and otherness. From the United Nations Educational, Scientific and Cultural Organization (UNESCO), this journalists' toolkit is designed to promote values of tolerance, pluralism, diversity, and inclusiveness and to emphasise the importance of cultural sensitivity in reporting cultural issues and events. It: includes do's and don'ts in cultural and ethnic reporting - from data gathering to content sharing and dissemination; presents prototype cultural and ethnic stories in different formats; and identifies topics or story ideas that may serve as leads in story development, writing, and production. [2023]
Published by the World Health Organization (WHO), these resources are designed to support citizen engagement (CE) in evidence-informed decision-making in the health field. The first one is an overview document that introduces the concept and principles of CE and its benefits and challenges. The second one is a guide on how to organise mini-publics, a specific form of CE that involves a representative sample of citizens in structured and facilitated discussions on a policy issue. Both documents examine and encourage contributions that citizens can make to advance WHO's mission to achieve universal health coverage. [Nov 2022 (overview document); Feb 2024 (mini-publics guide)]
This guide from the Global Investigative Journalism Network seeks to help journalists report on issues impacting people with disabilities in a way that is informed and without prejudice. It includes information on some of the various definitions of disability, important data and resources, and key issues for journalists to investigate. It also discusses how disability can differ between the medical world and the communities themselves and offers advice on how journalists can avoid getting tripped up on language, as well as tips on interview accessibility and finding the right sources. [Mar 2023]
Misleading rumours, misinformation, and disinformation can make health events more complicated, reduce trust in public health efforts, and lead to negative health impacts. From the Johns Hopkins Center for Health Security, this playbook for addressing health misinformation provides guidance on ways public health and medical professionals can prepare for health-related rumours, decide when to act to address misinformation, choose which actions and approaches might be useful to their audiences and information needs, develop messages to address misinformation, and gather feedback about those messages. It provides detailed tools, checklists, templates, and examples written in plain language to help in these efforts. [Feb 2024]
Created by Africa Check, this dis- and misinformation fact-checking toolkit is designed to equip young African journalism students as well as members of youth-focused non-governmental organisations (NGOs) and civil society organisations (CSOs) with the knowledge and practical skills to stop the spread of false information. The toolkit, which was developed during the COVID-19 pandemic, seeks to provide an easily understandable overview of fact-checking with a focus on health information. Its goal is to help young people to understand false information, identify it, and decide when and how they can share information. [2022]
Infodemic management (IM) is the systematic use of risk- and evidence-based analysis and approaches to manage harmful information and reduce its impact on health behaviours during health emergencies. IM is a crucial part of an integrated emergency public health intervention that also includes risk communication and community engagement (RCCE). The purpose of this toolkit is to provide operational support to national authorities, partners, CSOs, and other stakeholders engaged in IM in the WHO European Region, in the context of health emergency preparedness and response. [Jan 2024]
This DW Akademie guidebook is designed to provide media and information literacy (MIL) educators with strategies to use the power of storytelling to make concepts around MIL engaging and relevant for learners. The approach is based on the use of five Heroes as they tackle common challenges young people face in both social media and the wider media landscape. These challenges include: cyberbullying, fake news, hate speech, propaganda, misinformation, and disinformation. The lessons can be adapted for different age groups based on context and media literacy knowledge levels. [Jan 2024]
Health workers (HWs) play a central role in maintaining public trust in vaccination that includes addressing concerns of caregivers. The WHO Regional Office for Europe designed this training module, with accompanying facilitator's guide, to equip HWs with the knowledge, skills, confidence, and resources they need to start conversations about the human papillomavirus (HPV) vaccine, address caregivers' concerns, and ultimately recommend the vaccine. [Feb 2023]
COVID-19 vaccination uptake rates have been low in Papua New Guinea (PNG). Inspired by the Little Jab book series, this playbook seeks to uncover the underlying reasons for vaccine hesitancy among adults in PNG and to identify localised solutions to increase uptake of the COVID-19 vaccine. The 12 evidence-based behavioural interventions outlined in this playbook focus on improving demand for vaccination and building confidence in vaccines, their safety, and their efficacy. It was published by the Busara Center for Behavioral Economics and Save the Children's Center for Utilizing Behavioral Insights for Children. [2023]
Vaccine hesitancy is one reason some people are un- or undervaccinated. Along with traditional communication strategies, the use of other strategies to inform and educate about immunisations - for example, with digital gamified tools (e.g., apps) - may help encourage vaccine uptake. Gamification is defined as the use of game design elements (e.g., rewards systems) in nongame contexts. This scoping review describes digital gamified tools that have been implemented or evaluated across various populations to encourage vaccination, as well as any reported effects of identified tools. [Feb 2024]
Global immunisation stakeholders have developed evidence-based resources - including toolkits, guidance, and capacity-building materials - that can be used to ensure routine immunisation programmes are implemented effectively and equitably to meet their objectives. Recognising the challenges associated with implementing an evidence-based resource in practice, the MOMENTUM Routine Immunization Transformation and Equity project partnered with the Measurement, Adaptive Learning, and Knowledge Management Lab (MAKLab) to identify 15 characteristics or factors to consider when designing, choosing, or implementing a resource, as described in this article. [Feb 2024]
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The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.
The Editor of The Drum Beat is Kier Olsen DeVries.
Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com