Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Communicating about Risks and Safe Use of Medicines: Real Life and Applied Research

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This book brings together, for the first time, methodological overviews and advice from multiple disciplines for studying communication about medicines. It aims at laying the ground for research that provides evidence on the causal relationships between structures, processes and outcomes of communication and impacting factors. This evidence should improve communication of the many parties involved for patient safety and informed choices.   

 

Eight methods chapters cover the cognitive and behavioural sciences, rhetoric, social sciences, media sciences, design science, dissemination & implementation science and pharmacoepidemiology, embraced by chapters on ethical and legal considerations. The opening chapter, authored by the editor, provides an umbrella research framework and instigates the establishment of a self-standing inclusive discipline of humanities and epidemiology of medicinal product risk communication with the participation of all stakeholders. A call for an especially active role of patients is made in the concluding chapter by a patient representative. All these chapters are underpinned by illustrative examples, and four additional case study chapters on contraceptives, COX 2-inhibitors, isotretinoin and pandemic influenza vaccines give insights into the challenges of communicating in practice as well as studying such communication events. The foreword, addressing the worldwide need and utility of such research, and the afterword on the dimension of communicating in low- and middle-income countries together cater for the global relevance of the book. All authors are experts in their discipline and have practical experience too, in the local or international arena.

 

This new book is now available from Springer Nature, and will be of interest to researchers, medicines safety specialists, policy-makers, healthcare professionals and all stakeholders involved in communicating about risks and safe use with medicines, and last but not least to patient advocates.  It is meant to inspire those new to the field as well as those with experience, and all chapters reflect on latest developments and on what may become important in the future.