The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Behaviour Change and Communication in HIV/AIDS

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This course, run by the African Medical and Research Foundation (AMREF), is intended to:

  • Assist a diverse audience of health and health related professionals in public, private, and community sectors.
  • Develop skills and strategies to prevent or reduce behaviours that place persons at risk for STD or HIV infections.

According to AMREF, by the end of the course, trainees will be able to:

  • Describe behaviour change and behavioural theories and frameworks;
  • Analyse behaviour in context: the cultural, social, political, and economic factors underlying health behaviour and behaviour change;
  • Analyse behavioural aspects of health problems, the context, and target groups;
  • Select most appropriate means of communication and media, and design messages and materials based on research and analysis;
  • Describe all the stages of production and use of communication materials for BCC from conception and development, to pre-testing, planning of use, and implementation, to monitoring and evaluation;
  • Apply the strategic use of interpersonal communication approaches and their role in inducing behaviour change; and
  • Plan BCC strategies for the improvement of health of targeted population groups.

Click here for more information on this course.