The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Amour & Vie - Benin

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Radio spots were based on PSI/Benin's popular AIDS awareness and family planning broadsheet of the same name.
Communication Strategies

A radio programme based on initial planning. Frequently asked reader questions were recorded with answers over a background track of popular music and were then aired one per day for five days.
Development Issues

AIDS awareness, family planning
Key Points

A appropriate follow-up was determined based on listener reaction to the initial campaign
Partners



Population Services International

Sources

Population Services International - Statement of Radio Program Expertise, May 1998.