2010 Getting Attention Nonprofit Tagline Awards and Report

This third annual Nonprofit Tagline Awards programme highlights non-profit taglines that deliver a focused, memorable, and repeatable message. Each year since 2008, the GettingAttention.org website has invited non-profit communicators to participate in the annual programme, entering their own taglines and spreading the word to peers to do the same, voting to select award winners, and learning what works and what doesn’t via the updated Tagline Report published each year.

According to Wikipedia.org: "A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture." Examples from the awards website include: "Big Sky. Big Land. Big History."; "Holding Power Accountable"; and "Finding a cure now…so our daughters won’t have to."